Affiliate tracking intelligence
Technical deep-dives, industry commentary, and practical advice from the team building the affiliate industry's tracking health platform.
Why affiliate tracking breaks (and how to catch it before it costs you)
Affiliate tracking failures are more common than most programmes realise. Here's why they happen and what you can do about it.
10 March 2026 · Steven Brown
Affiliate Summit West — All Eyes on Measurement
Measurement was the core topic at ASW 2026. Key insights from CJ, Awin, impact.com and Partnerize on tracking, JavaScript tags, server tracking and AI's role in affiliate.
28 January 2026 · Steven Brown
Looking Ahead to 2026: New Product Developments
Moonpull is expanding with AI-powered insights, deeper diagnostics, Moonpull Share for collaborative tracking, and a dedicated Advertiser Product launching in 2026.
15 October 2025 · Steven Brown
Moonpull Share Launches
Moonpull Share empowers sector-wide collaboration for improved tracking by connecting enterprise publishers, networks and advertisers through a shared platform.
27 May 2025 · Steven Brown
Inconsistencies in Affiliate Tracking
Why affiliate tracking can give different results at different times, what causes inconsonant behaviour, and how publishers can use Moonpull to monitor and act on tracking issues.
29 April 2025 · Steven Brown
How User Consent Took Center Stage at ASW25
Key takeaways from Affiliate Summit West 2025 on user consent, tracking awareness and publisher influence in the affiliate ecosystem.
18 February 2025 · Chris Tradgett
Consent Matters Even if Consent Doesn't Matter — A US View
User consent is increasingly affecting affiliate tracking in the US market. From the CCPA refresh trap to state-level privacy laws, here's what US affiliates need to know.
28 January 2025 · Steven Brown
Why Advertisers Should Care About Tracking
Advertisers who ignore tracking risk losing publishers to competitors. From the deprecation cliff to user consent, here's why tracking diligence matters.
5 December 2024 · Steven Brown
Deprecation is Dead — Long Live Deprecation!
Google's surprise decision not to deprecate third-party cookies doesn't mean the affiliate industry can relax. User consent and first-party tracking remain critical.
23 July 2024 · Steven Brown
The Hierarchy of Affiliate Tracking
Understanding the different tracking methods used in affiliate marketing — from first-party JavaScript and server-to-server to third-party fallback and voucher code tracking.
8 February 2024 · Steven Brown
How Publishers Are Using Moonpull
A year of publisher insights: how loyalty sites, content affiliates and enterprise publishers use Moonpull data to optimise revenue and make informed advertiser decisions.
30 January 2024 · Steven Brown